Ideasabound

Peninsula Hong Kong: Doing it right on Social Media Recently I've been looking at how hotels use Social Media for marketing, developing brand loyalty and just being seen. The Peninsula , one of the best in Hong Kong, has expanded over the past few decades while tying its original image of service, quality and brand in Hong Kong. It is considered Hong Kong's most famous hotel and most prestigious. It's been featured in Hong Kong tourism videos and even made its way into " The Man with the Golden Gun ." They have a fantastic Social Media presence building not only local loyalty but cross brand loyalty through their posts on Facebook and through using other medium. Today they posted a video called " Peninsula Moments " tied directly to a larger marketing campaign. It shows how a hotel can use social media to promote themselves without spending a billion dollars on ad buys. This probably cost a bit but putting on their facebook page and youtube was...