Ideasabound

I was speaking with a marketing CEO about social media marketing's positives and negatives. There were three topics that really stood out: • GM pulling their Facebook ads and repurposing them to other areas • Social Media marketing not seeming to do much for small business-to-business lead generation • the continued need for face-to-face or human interaction in the inbound marketing environment. Today I want to examine GM pulling Facebook Ads and some alternate thinking. Even though it does do some corporate sales, GM is still dominated by B2C. The items they sell are not small nor taken lightly but thought out and pricey. Unlike companies like Starbucks or other small price items, they can't put up a coupon for the first 100 likes for a new car. Large brands like GM work to build brand loyalty by showing quality, safety, and trying to get the page "liker" to imagine themselves using the product. It's a long-term investment. So why would a company like