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Showing posts from October, 2017

Top 10 articles of the week of October 8, 2017

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Every week I like to provide the top content that had a good reaction and I feel capture what is good for those in Digital Marketing, Digital branding and building a business. Here are the top 10 articles for the week of October 8 to October 14th. 10)  Content Performance I have met companies and organizations that create content but do not actually Digital Doughnut provides an report on content performance. 9)  15 Email Ideas You Should Send to Your Subscribers (Without Boring Them To Death) Who loves getting marketing mails? I only really like a few I get but most bore me to death. These ideas can help you succeed so you can have greater conversion and build a better relationship with your fans or customers. 8)  How to Create a Pay Structure That Promotes Team and Company Growth Great insight and ideas for how to create a modern sustainable structure with an example of how Microsoft changed. 7)  Burger King Trolls McDonald’s With a Hilarious Ad at Screenings of ‘It’ The

19 Questions That Every Rebrand Needs to Ask

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Rebranding is not easy nor inexpensive. It is more than just creating a new logo because your old one looks...well.. old. Rebranding is done to relaunch, reposition, or reintroduce a brand that has gone changes. This could be recovered from a mistake that resulted in the loss of trust, a merger with another company/entity, or another change that requires you to reintroduce yourself. Another major reason may be that you haven't updated your brand in years and as a result, you have seen a loss of sales or attention and it is time to reposition to help you grow and thus you need to reintroduce yourself. When deciding to rebrand, I have 19 questions I ask to help organizations to clarify their reasons to take this action. Why are we doing a rebrand? What problem are we attempting to solve? Has there been a change in the competitive landscape that is impacting our growth potential? Has our customer profile changed? Are we pigeonholed as something that we (and our customers) ha

Friday Top 5 articles Sept. 30 ~ Oct 5, 2017

Revisit the top 5 articles posted by IdeasAbound for the week of September 30 through October 6! The themes revolve around Building a business, Social Media Marketing and managing content. 5) How Franchisees Can Build an Effective Social Media Marketing Strategy - Entrepreneur How Franchisees Can Build an Effective  #SocialMedia   #Marketing   #Strategy   #GrowthHacking   #branding   https://t.co/bM47grVEhM — Justin Dart (@ideasabound)  October 1, 2017 4) In Search of Competition - Seth Godin Seth's Blog: In search of  #competition   @ThisIsSethsBlog   #branding   #rebrand   https://t.co/1yi88pPVMT — Justin Dart (@ideasabound)  October 1, 2017 3) Top Tips to Create Facebook Videos to Market Your Business (Infographic) - Entrepreneur Top Tips to Create Facebook Videos to Market Your Business (Infographic) #marketing #GrowthHacking https://t.co/1OeEUpiUAD — Justin Dart (@ideasabound) October 3, 2017 2) 12 of the Best Social Media Monitoring Tools to Consid