Ideasabound

Every week I like to provide the top content that had a good reaction and I feel capture what is good for those in Digital Marketing, Digital branding and building a business. Here are the top 10 articles for the week of October 8 to October 14th. 10)  Content Performance I have met companies and organizations that create content but do not actually Digital Doughnut provides an report on content performance. 9)  15 Email Ideas You Should Send to Your Subscribers (Without Boring Them To Death) Who loves getting marketing mails? I only really like a few I get but most bore me to death. These ideas can help you succeed so you can have greater conversion and build a better relationship with your fans or customers. 8)  How to Create a Pay Structure That Promotes Team and Company Growth Great insight and ideas for how to create a modern sustainable structure with an example of how Microsoft changed. 7)  Burger King Trolls McDonald’s With a Hilarious Ad at Screenings of ‘It’ The

Rebranding is not easy nor inexpensive. It is more than just creating a new logo because your old one looks...well.. old. Rebranding is done to relaunch, reposition, or reintroduce a brand that has gone changes. This could be recovered from a mistake that resulted in the loss of trust, a merger with another company/entity, or another change that requires you to reintroduce yourself. Another major reason may be that you haven't updated your brand in years and as a result, you have seen a loss of sales or attention and it is time to reposition to help you grow and thus you need to reintroduce yourself. When deciding to rebrand, I have 19 questions I ask to help organizations to clarify their reasons to take this action. Why are we doing a rebrand? What problem are we attempting to solve? Has there been a change in the competitive landscape that is impacting our growth potential? Has our customer profile changed? Are we pigeonholed as something that we (and our customers) ha

Revisit the top 5 articles posted by IdeasAbound for the week of September 30 through October 6! The themes revolve around Building a business, Social Media Marketing and managing content. 5) How Franchisees Can Build an Effective Social Media Marketing Strategy - Entrepreneur How Franchisees Can Build an Effective  #SocialMedia   #Marketing   #Strategy   #GrowthHacking   #branding   https://t.co/bM47grVEhM — Justin Dart (@ideasabound)  October 1, 2017 4) In Search of Competition - Seth Godin Seth's Blog: In search of  #competition   @ThisIsSethsBlog   #branding   #rebrand   https://t.co/1yi88pPVMT — Justin Dart (@ideasabound)  October 1, 2017 3) Top Tips to Create Facebook Videos to Market Your Business (Infographic) - Entrepreneur Top Tips to Create Facebook Videos to Market Your Business (Infographic) #marketing #GrowthHacking https://t.co/1OeEUpiUAD — Justin Dart (@ideasabound) October 3, 2017 2) 12 of the Best Social Media Monitoring Tools to Consid

I have been living in Asia for 17 years but when it comes to news about Social Media, Digital marketing and usage trends, they are mostly focused around the United States. But it is always a surprise when I have discussions about the most active nations on Social media. They are not the places we think. According to Statista, these are the top 10 most active nations on Social media. Find more statistics at  Statista Even though Facebook usage is very US centric, the US doesn't have the most number of users. In fact, 5 of the top 10 countries are in South and South East Asia. Now how many of those are fake or duplicates is a different story but even if we assume that 5% are fake or duplicates, it still puts the numbers high in this region. When I started working on my company's Philippine operations we were struggling with sales. We were using methods from the US and Japan...countries with long history of direct marketing and great infrastructure. But something was diff

The swoosh of the Nike logo is a defining logo of an industry and a brand. But does it define the brand? What does the bite out of an Apple mean? What about those tag lines? All you need to make a brand is a logo and a tag line, right? The answer is ... no! These are just the tip of an iceberg. If you are starting a business, don't start with a logo and tag line as this is the final step. Why do you do what you do? What is the goal of your business? What do you value as a business? What standards do you hold and will hold your employees to? It is like building a house. Your reason for existing is a foundation. The standards and values you hold and the way you act on them are walls. The roof is the business and all the pretty things. Most brand state why they do what they do in a brand statement and how they work in values. The most successful brands have taken care to state these clearly and specifically. Having a value like, "provide the best quality servi

After four years hiatus on this blog, I'm coming back with more information and experience in doing social marketing, branding and inbound marketing with a greater focus at understanding the Japanese and South East Asian market. I'm working on content now and should be back very soon.