Top 10 articles of the week of October 8, 2017
Every week I like to provide the top content that had a good reaction and I feel capture what is good for those in Digital Marketing, Digital branding and building a business.
Here are the top 10 articles for the week of October 8 to October 14th.
10) Content Performance
I have met companies and organizations that create content but do not actually Digital Doughnut provides an report on content performance.
9) 15 Email Ideas You Should Send to Your Subscribers (Without Boring Them To Death)
Who loves getting marketing mails? I only really like a few I get but most bore me to death. These ideas can help you succeed so you can have greater conversion and build a better relationship with your fans or customers.
8) How to Create a Pay Structure That Promotes Team and Company Growth
Great insight and ideas for how to create a modern sustainable structure with an example of how Microsoft changed.
7) Burger King Trolls McDonald’s With a Hilarious Ad at Screenings of ‘It’
The remake of the movie "IT" has created a lot of buzz this year. The rivalry between Burger King and McDonald's is one of whit and one-upping
Burger King decided to ride the IT trend and use it against their rival. This was just classic. They basically turned the entire film into a BK advertisement.
6) How A Pair Of Orange Scissors Made Design History
This article just pulled at me. As a young child, I remember my mother using Fiskars scissors when cutting out cloth for clothes. We couldn't use them as they were for sewing. You could always find them among the patterns and cloth on the sewing table.
Fiskars turns 50 this year and this is their story.
5) Advertising Isn’t Storytelling
Though this wasn't the most popular, it was one of my favorites. Brands like using stories to sell but they all seem to be the same these days. It feels like the advertisement is the story and there really is no real story to tell.
Every good brand has a story and that is what needs to be told. It should be enough to help your brand grow and build an audience. Choose stories that reflect the brand story and it can help you reach farther and perform better.
"Ads that require your participation, that present a puzzle to be solved, already have your attention. The really clever ones can leave you basking in an intellectual afterglow, like a prefrontal orgasm: your reward for expending effort on behalf of the brand. And in that moment, brands are at their most persuasive. What could be a better sales technique than convincing the buyer he thought it up himself?"
4) 7 Tips To Build A Targeted Audience In Social Media
Building an audience is the most important thing in Social Media. Without an audience you can be social and your work is useless. Author Susanna Gebauer provides 7 great logical tips that can really help you build the "right" audience for your content and business. Having the right people results in the right response.
3) Three Steps to Identify Trending Content
I love articles with lists... like the one you are reading.
Pragati Basu, a Lead Generation specialist at Talkwalker, reviews ways for getting content and using it to ride trends and build on your own content strategy or set a trend. These ideas may be simple but often get overlooked for more expensive and complex methods.
2) Lead Intelligence: A Better Model for Lead Gen
Digital Doughnut produces great ebooks for building your digital business.
Blurb: "Too often, marketers respond to the pressure to deliver business leads by designing programs that generate a large number of leads, regardless of quality. This results a high quantity of low-quality leads that cost more in sales follow-up than they return in conversions. Sales may be asking for more leads, but there’s an unspoken expectation that what they really want is improved sales pipeline, and that means better leads."
1) 9 Digital Marketing Trends Coming In 2018
Bob Carver from Social Media today covers trends discussed at Inbound17 that are on the rise now that could be big in 2018. From messaging to AI to B2B on Facebook, there is a wealth of information and hints for developing your 2018 strategy.
For more great content shared daily, follow me at ideasabound on Twitter
Follow @ideasabound
Here are the top 10 articles for the week of October 8 to October 14th.
10) Content Performance
I have met companies and organizations that create content but do not actually Digital Doughnut provides an report on content performance.
9) 15 Email Ideas You Should Send to Your Subscribers (Without Boring Them To Death)
Who loves getting marketing mails? I only really like a few I get but most bore me to death. These ideas can help you succeed so you can have greater conversion and build a better relationship with your fans or customers.
8) How to Create a Pay Structure That Promotes Team and Company Growth
Great insight and ideas for how to create a modern sustainable structure with an example of how Microsoft changed.
7) Burger King Trolls McDonald’s With a Hilarious Ad at Screenings of ‘It’
The remake of the movie "IT" has created a lot of buzz this year. The rivalry between Burger King and McDonald's is one of whit and one-upping
Burger King decided to ride the IT trend and use it against their rival. This was just classic. They basically turned the entire film into a BK advertisement.
6) How A Pair Of Orange Scissors Made Design History
This article just pulled at me. As a young child, I remember my mother using Fiskars scissors when cutting out cloth for clothes. We couldn't use them as they were for sewing. You could always find them among the patterns and cloth on the sewing table.
Fiskars turns 50 this year and this is their story.
5) Advertising Isn’t Storytelling
Though this wasn't the most popular, it was one of my favorites. Brands like using stories to sell but they all seem to be the same these days. It feels like the advertisement is the story and there really is no real story to tell.
Every good brand has a story and that is what needs to be told. It should be enough to help your brand grow and build an audience. Choose stories that reflect the brand story and it can help you reach farther and perform better.
"Ads that require your participation, that present a puzzle to be solved, already have your attention. The really clever ones can leave you basking in an intellectual afterglow, like a prefrontal orgasm: your reward for expending effort on behalf of the brand. And in that moment, brands are at their most persuasive. What could be a better sales technique than convincing the buyer he thought it up himself?"
4) 7 Tips To Build A Targeted Audience In Social Media
Building an audience is the most important thing in Social Media. Without an audience you can be social and your work is useless. Author Susanna Gebauer provides 7 great logical tips that can really help you build the "right" audience for your content and business. Having the right people results in the right response.
I love articles with lists... like the one you are reading.
Pragati Basu, a Lead Generation specialist at Talkwalker, reviews ways for getting content and using it to ride trends and build on your own content strategy or set a trend. These ideas may be simple but often get overlooked for more expensive and complex methods.
2) Lead Intelligence: A Better Model for Lead Gen
Digital Doughnut produces great ebooks for building your digital business.
Blurb: "Too often, marketers respond to the pressure to deliver business leads by designing programs that generate a large number of leads, regardless of quality. This results a high quantity of low-quality leads that cost more in sales follow-up than they return in conversions. Sales may be asking for more leads, but there’s an unspoken expectation that what they really want is improved sales pipeline, and that means better leads."
1) 9 Digital Marketing Trends Coming In 2018
Bob Carver from Social Media today covers trends discussed at Inbound17 that are on the rise now that could be big in 2018. From messaging to AI to B2B on Facebook, there is a wealth of information and hints for developing your 2018 strategy.
For more great content shared daily, follow me at ideasabound on Twitter
Follow @ideasabound
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