Ideasabound

Working in social media marketing can be a challenge if you are new to it. Well it's a challenge, regardless, because sites are always changing, technology is always developing. Inbound Marketing requires an understanding of many different facets beyond posting quality content at the right time. It is an intense study of SEO, analytics, and content that will exert your authority in a field. I decided that I needed to study up a little more in a course system but didn't want to spend much or any money. As a fan of HubSpot , I decided to check out their Inbound Marketing University . There are 18 courses including videos, homework and tests. When it's all done, there is a test resulting in a certificate from the leader in Inbound Marketing; Hubspot.

Download the Handout  (PDF) Last night I had a fantastic time meeting up with a wonderfully energetic group of people working in Social Media Marketing, looking to get into it or just curious about it. Yesterday I posted the presentation that I was going to use. But during the day, as I thought about what the goal of the forum was, I decided to redo the entire presentation and focus on some core ideas. How to create a good content. What are the critical elements of an effective tweet. How to manage it all. How to analyze your social media's effectiveness for generating traffic. I found that on SlideShare, some images didn't quite work out so I created a silent movie version of the presentation in video format. When I have time, I will add my voice to it but nothing can compare to the Q&A that came during the actual presentation. If you have any questions, pose them to me here or on Twitter @ideasabound . Here is the SlideShare just for those who wo...

So I haven't posted since October when I joined Japantourist.jp . When the site launched on November 4th I was just a simple partner trying to learn the ropes of a new industry. Before long I got involved with social media marketing of the site and dove head first into a field.  In university I had taken one marketing class and liked it. I had also helped my girlfriend with some of her marketing projects. Though I had done journalism and taught myself HTML, living in a rural community in the mountains of Japan had left me disconnected with much of the ex-pat community and made me relaxed in my skill set.  "Time to study up!"  With only access to the web I started sitting in on webinars, reading eBooks and blogs and looking in on LinkedIn groups. But as a hands-on learner, the best approach was to just try everything and be creative.  Everything I read deals with either B2B or B2C models but Japantourist doesn't fit either. In fact it includes but both. - Regula...