Ideasabound

Every week I like to provide the top content that had a good reaction and I feel capture what is good for those in Digital Marketing, Digital branding and building a business. Here are the top 10 articles for the week of October 8 to October 14th. 10)  Content Performance I have met companies and organizations that create content but do not actually Digital Doughnut provides an report on content performance. 9)  15 Email Ideas You Should Send to Your Subscribers (Without Boring Them To Death) Who loves getting marketing mails? I only really like a few I get but most bore me to death. These ideas can help you succeed so you can have greater conversion and build a better relationship with your fans or customers. 8)  How to Create a Pay Structure That Promotes Team and Company Growth Great insight and ideas for how to create a modern sustainable structure with an example of how Microsoft changed. 7)  Burger King Trolls McDonald’s With a Hilarious Ad at Scre...

I was speaking with a marketing CEO about social media marketing's positives and negatives. There were three topics that really stood out: • GM pulling their Facebook ads and repurposing them to other areas • Social Media marketing not seeming to do much for small business-to-business lead generation • the continued need for face-to-face or human interaction in the inbound marketing environment. Today I want to examine GM pulling Facebook Ads and some alternate thinking. Even though it does do some corporate sales, GM is still dominated by B2C. The items they sell are not small nor taken lightly but thought out and pricey. Unlike companies like Starbucks or other small price items, they can't put up a coupon for the first 100 likes for a new car. Large brands like GM work to build brand loyalty by showing quality, safety, and trying to get the page "liker" to imagine themselves using the product. It's a long-term investment. So why would a company like...

Working in social media marketing can be a challenge if you are new to it. Well it's a challenge, regardless, because sites are always changing, technology is always developing. Inbound Marketing requires an understanding of many different facets beyond posting quality content at the right time. It is an intense study of SEO, analytics, and content that will exert your authority in a field. I decided that I needed to study up a little more in a course system but didn't want to spend much or any money. As a fan of HubSpot , I decided to check out their Inbound Marketing University . There are 18 courses including videos, homework and tests. When it's all done, there is a test resulting in a certificate from the leader in Inbound Marketing; Hubspot.

Tonight at 7:30pm (JST) at the ACCJ Office in Chubu, I will be part of a discussion on Social Media. I will talk about Twitter for business and strategies for getting seen and growing your following to generate and nurture B2C as well as B2B leads. You can join in using the hashtag #NGOibc. Below is the presentation I will be giving. No Audio but I bet you can guess what it is all about. Twitter for business basics from ideasabound

So I haven't posted since October when I joined Japantourist.jp . When the site launched on November 4th I was just a simple partner trying to learn the ropes of a new industry. Before long I got involved with social media marketing of the site and dove head first into a field.  In university I had taken one marketing class and liked it. I had also helped my girlfriend with some of her marketing projects. Though I had done journalism and taught myself HTML, living in a rural community in the mountains of Japan had left me disconnected with much of the ex-pat community and made me relaxed in my skill set.  "Time to study up!"  With only access to the web I started sitting in on webinars, reading eBooks and blogs and looking in on LinkedIn groups. But as a hands-on learner, the best approach was to just try everything and be creative.  Everything I read deals with either B2B or B2C models but Japantourist doesn't fit either. In fact it includes but both. - Regula...