Ideasabound

Peninsula Hong Kong: Doing it right on Social Media Recently I've been looking at how hotels use Social Media for marketing, developing brand loyalty and just being seen. The Peninsula , one of the best in Hong Kong, has expanded over the past few decades while tying its original image of service, quality and brand in Hong Kong. It is considered Hong Kong's most famous hotel and most prestigious. It's been featured in Hong Kong tourism videos and even made its way into " The Man with the Golden Gun ." They have a fantastic Social Media presence building not only local loyalty but cross brand loyalty through their posts on Facebook and through using other medium. Today they posted a video called " Peninsula Moments " tied directly to a larger marketing campaign. It shows how a hotel can use social media to promote themselves without spending a billion dollars on ad buys. This probably cost a bit but putting on their facebook page and youtube was...

Luxury and chain Hotel industry has had a boom of late in Tokyo. At the same time many hotel companies are saying to their marketing team, "launch a Facebook page" and "get on social media" without giving them the proper budget, time or training to do it right. Recently I wondered what makes a good Hotel Facebook page? What is the market make-up? In Japan, why do so many hotel Facebook pages seem to be disconnected from the larger brand? Why do Why? The traditional marketing department has been put in charge of the system without understanding who to target and how to use it to generate sales. They are still thinking and working in the old hierarchy and thought process. But one of the key problems is they talk to the mirror and not to a wide audience. Most hotels in Japan depend on agents to sell rooms so they feel they don't need to appeal to the traveler - that's left up to the agencies. Instead the marketing and sales teams focus on selling bridal ...

I was speaking with a marketing CEO about social media marketing's positives and negatives. There were three topics that really stood out: • GM pulling their Facebook ads and repurposing them to other areas • Social Media marketing not seeming to do much for small business-to-business lead generation • the continued need for face-to-face or human interaction in the inbound marketing environment. Today I want to examine GM pulling Facebook Ads and some alternate thinking. Even though it does do some corporate sales, GM is still dominated by B2C. The items they sell are not small nor taken lightly but thought out and pricey. Unlike companies like Starbucks or other small price items, they can't put up a coupon for the first 100 likes for a new car. Large brands like GM work to build brand loyalty by showing quality, safety, and trying to get the page "liker" to imagine themselves using the product. It's a long-term investment. So why would a company like...