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Showing posts with the label digital marketing

Top 10 articles of the week of October 8, 2017

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Every week I like to provide the top content that had a good reaction and I feel capture what is good for those in Digital Marketing, Digital branding and building a business. Here are the top 10 articles for the week of October 8 to October 14th. 10)  Content Performance I have met companies and organizations that create content but do not actually Digital Doughnut provides an report on content performance. 9)  15 Email Ideas You Should Send to Your Subscribers (Without Boring Them To Death) Who loves getting marketing mails? I only really like a few I get but most bore me to death. These ideas can help you succeed so you can have greater conversion and build a better relationship with your fans or customers. 8)  How to Create a Pay Structure That Promotes Team and Company Growth Great insight and ideas for how to create a modern sustainable structure with an example of how Microsoft changed. 7)  Burger King Trolls McDonald’s With a Hilarious Ad at Scre...

You Must have digital in your South East Asia Strategy

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I have been living in Asia for 17 years but when it comes to news about Social Media, Digital marketing and usage trends, they are mostly focused around the United States. But it is always a surprise when I have discussions about the most active nations on Social media. They are not the places we think. According to Statista, these are the top 10 most active nations on Social media. Find more statistics at  Statista Even though Facebook usage is very US centric, the US doesn't have the most number of users. In fact, 5 of the top 10 countries are in South and South East Asia. Now how many of those are fake or duplicates is a different story but even if we assume that 5% are fake or duplicates, it still puts the numbers high in this region. When I started working on my company's Philippine operations we were struggling with sales. We were using methods from the US and Japan...countries with long history of direct marketing and great infrastructure. But something was diff...