Ideasabound

Rebranding is not easy nor inexpensive. It is more than just creating a new logo because your old one looks...well.. old. Rebranding is done to relaunch, reposition, or reintroduce a brand that has gone changes. This could be recovered from a mistake that resulted in the loss of trust, a merger with another company/entity, or another change that requires you to reintroduce yourself. Another major reason may be that you haven't updated your brand in years and as a result, you have seen a loss of sales or attention and it is time to reposition to help you grow and thus you need to reintroduce yourself. When deciding to rebrand, I have 19 questions I ask to help organizations to clarify their reasons to take this action. Why are we doing a rebrand? What problem are we attempting to solve? Has there been a change in the competitive landscape that is impacting our growth potential? Has our customer profile changed? Are we pigeonholed as something that we (and our customers) ha...

Revisit the top 5 articles posted by IdeasAbound for the week of September 30 through October 6! The themes revolve around Building a business, Social Media Marketing and managing content. 5) How Franchisees Can Build an Effective Social Media Marketing Strategy - Entrepreneur How Franchisees Can Build an Effective  #SocialMedia   #Marketing   #Strategy   #GrowthHacking   #branding   https://t.co/bM47grVEhM — Justin Dart (@ideasabound)  October 1, 2017 4) In Search of Competition - Seth Godin Seth's Blog: In search of  #competition   @ThisIsSethsBlog   #branding   #rebrand   https://t.co/1yi88pPVMT — Justin Dart (@ideasabound)  October 1, 2017 3) Top Tips to Create Facebook Videos to Market Your Business (Infographic) - Entrepreneur Top Tips to Create Facebook Videos to Market Your Business (Infographic) #marketing #GrowthHacking https://t.co/1OeEUpiUAD — Justin Dart (@ideasabound) October 3, 2017 ...

I have been living in Asia for 17 years but when it comes to news about Social Media, Digital marketing and usage trends, they are mostly focused around the United States. But it is always a surprise when I have discussions about the most active nations on Social media. They are not the places we think. According to Statista, these are the top 10 most active nations on Social media. Find more statistics at  Statista Even though Facebook usage is very US centric, the US doesn't have the most number of users. In fact, 5 of the top 10 countries are in South and South East Asia. Now how many of those are fake or duplicates is a different story but even if we assume that 5% are fake or duplicates, it still puts the numbers high in this region. When I started working on my company's Philippine operations we were struggling with sales. We were using methods from the US and Japan...countries with long history of direct marketing and great infrastructure. But something was diff...